[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.skreta.cz\/firmy-a-internet\/#Article","mainEntityOfPage":"https:\/\/www.skreta.cz\/firmy-a-internet\/","headline":"Firmy a internet","name":"Firmy a internet","description":"D\u0159\u00edve byly firmy a podnik\u00e1n\u00ed \u00fapln\u011b o n\u011b\u010dem jin\u00e9m. Sta\u010dilo m\u00edt dobr\u00fd n\u00e1pad, chytr\u00e9 lidi kolem sebe a vyr\u00e1b\u011bt poctiv\u00e9 a kvalitn\u00ed produkty, kter\u00e9 si lid\u00e9 doporu\u010dovali mezi sebou, a tud\u00ed\u017e nebylo zapot\u0159eb\u00ed \u017e\u00e1dn\u00e9 reklamy. To v\u0161ak vy\u017eadovalo mnoho \u00fasil\u00ed a po podnikatel\u00edch to vy\u017eadovalo ur\u010ditou m\u00edru odhodl\u00e1n\u00ed a snahy obtisknout do v\u00fdrobku n\u011bco sv\u00e9ho....<p class=\"more-link-wrap\"><a href=\"https:\/\/www.skreta.cz\/firmy-a-internet\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> &ldquo;Firmy a internet&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2019-01-06","dateModified":"2019-01-06","author":{"@type":"Person","@id":"https:\/\/www.skreta.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.skreta.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bf8a2da9791e94b6eb5cec245ee5eeceecb651e79e829278e2c546441579397e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bf8a2da9791e94b6eb5cec245ee5eeceecb651e79e829278e2c546441579397e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"skreta.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.skreta.cz\/wp-content\/uploads\/img_a334864_w1700_t1548393662.jpg","url":"https:\/\/www.skreta.cz\/wp-content\/uploads\/img_a334864_w1700_t1548393662.jpg","height":0,"width":0},"url":"https:\/\/www.skreta.cz\/firmy-a-internet\/","wordCount":454,"articleBody":"D\u0159\u00edve byly firmy a podnik\u00e1n\u00ed \u00fapln\u011b o n\u011b\u010dem jin\u00e9m. Sta\u010dilo m\u00edt dobr\u00fd n\u00e1pad, chytr\u00e9 lidi kolem sebe a vyr\u00e1b\u011bt poctiv\u00e9 a kvalitn\u00ed produkty, kter\u00e9 si lid\u00e9 doporu\u010dovali mezi sebou, a tud\u00ed\u017e nebylo zapot\u0159eb\u00ed \u017e\u00e1dn\u00e9 reklamy. To v\u0161ak vy\u017eadovalo mnoho \u00fasil\u00ed a po podnikatel\u00edch to vy\u017eadovalo ur\u010ditou m\u00edru odhodl\u00e1n\u00ed a snahy obtisknout do v\u00fdrobku n\u011bco sv\u00e9ho.To m\u016f\u017ee v\u00a0dne\u0161n\u00edm sv\u011bt\u011b p\u016fsobit jako probl\u00e9m, kdy je v\u0161echno zrychlen\u00e9 a v\u0161ichni po\u017eaduj\u00ed slu\u017eby nebo produkty okam\u017eit\u011b. To je tak\u00e9 zp\u016fsobeno vlivem internetu, kde si tak\u00e9 m\u016f\u017eeme v\u0161e dohledat a naj\u00edt tak informace, kter\u00e9 m\u016f\u017eou b\u00fdt ze strany firmy pova\u017eov\u00e1ny za citliv\u00e9 a v\u00a0dob\u00e1ch minul\u00fdch jsme nem\u011bli \u0161anci takov\u00e1 data z\u00edskat.Proto se nejen z\u00e1kazn\u00edci, ale tak\u00e9 firmy uchyluj\u00ed pr\u00e1v\u011b k\u00a0internetu, kter\u00fd jim nab\u00edz\u00ed nespo\u010det mo\u017enost\u00ed, jak z\u00edskat pot\u0159ebn\u00e9 finance, ale tak\u00e9 klienty. Internet a reklama na internetu m\u00e1 jednu velkou v\u00fdhodu. Abnorm\u00e1ln\u011b toti\u017e sni\u017euje n\u00e1klady na zviditeln\u011bn\u00ed firmy. D\u0159\u00edve se jednalo o klasick\u00e9 billboardy, televizn\u00ed spoty nebo bannery na webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 st\u00e1ly nemal\u00e9 pen\u00edze. Ty v\u0161ak dnes u\u017e sp\u00ed\u0161e z\u00e1kazn\u00edka odrad\u00ed, ne\u017e p\u0159il\u00e1kaj\u00ed a jsou tak ji\u017e pova\u017eov\u00e1ny za marketingov\u00e9 dinosaury a postupn\u011b ze sv\u011bta reklamy miz\u00ed.V\u00a0dne\u0161n\u00edm sv\u011bt\u011b naopak let\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 si samoz\u0159ejm\u011b m\u016f\u017ee zalo\u017eit kde kdo a nemus\u00ed zrovna sr\u0161et kvalitou. Pokud jde v\u0161ak o firmu, kter\u00e1 chce jednak mezi z\u00e1kazn\u00edky, ale tak\u00e9 na trhu usp\u011bt m\u016f\u017eeme si b\u00fdt jisti t\u00edm, \u017ee si d\u00e1me na kvalit\u011b z\u00e1le\u017eet. Proto\u017ee prvn\u00ed dojem m\u016f\u017eeme ud\u011blat jen jeden a pokud m\u00e1 na\u0161e str\u00e1nka p\u0159\u00edjemn\u00fd vzhled, intuitivn\u00ed ovl\u00e1d\u00e1n\u00ed a p\u0159\u00edjemn\u00fd obsah m\u016f\u017eeme si b\u00fdt jist\u00ed, \u017ee z\u00e1kazn\u00edka zaujmeme. Zde v\u0161ak mus\u00edme ur\u010dit\u00e9 finance vynalo\u017eit jak na grafika, tak i na program\u00e1tora. Jde v\u0161ak o nezbytn\u00e9 pen\u00edze, kter\u00e9 se n\u00e1m p\u0159i \u00fasp\u011bchu mnohokr\u00e1t vr\u00e1t\u00ed.Na internetu a ve spojen\u00ed s\u00a0weby m\u016f\u017eeme tak\u00e9 sly\u0161et pojem SEO, kter\u00e1 st\u00e1le ve velk\u00e9 v\u011bt\u0161in\u011b pat\u0159\u00ed mezi nezn\u00e1mou. Jde o zkratku Search Engine Optimalization, tedy ur\u010ditou optimalizaci obsahu na\u0161ich str\u00e1nek na z\u00e1klad\u011b kl\u00ed\u010dov\u00fdch slov, se kter\u00fdmi vyhled\u00e1va\u010de pracuj\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Firmy a internet","item":"https:\/\/www.skreta.cz\/firmy-a-internet\/#breadcrumbitem"}]}]